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What Does Return on Investment (ROI) Mean?

This article explains return on investment (ROI), a key performance measure that evaluates the profitability of an investment.

Updated over 3 months ago

Overview

Return on investment (ROI) measures the amount of return an investor receives relative to the cost of the investment. For entrepreneurs, ROI is a valuable metric that determines the potential profitability of starting a business compared to alternative investments, such as the stock market or real estate. Additionally, ROI can be used to compare multiple business ideas to see which one offers the best return.


Why Is ROI Important?

  • Investment Comparison:
    ROI provides a straightforward way to compare the potential gains from various investment opportunities. This helps you decide whether to invest in a new business venture or allocate funds elsewhere.

  • Profitability Assessment:
    By understanding your ROI, you can gauge how effectively your business converts startup costs into profit, aiding in long-term financial planning.

  • Strategic Decision-Making:
    A higher ROI indicates a more profitable investment, guiding you in choosing opportunities that maximize your returns.


How We Calculate ROI

At Projection Genie, we calculate your ROI with the following method:

  1. Net Profit After Taxes:
    Determine your net profit after taxes for a given year.

  2. Total Startup Costs:
    Sum up your total startup costs for that same period.

  3. Division:
    Divide your net profit after taxes by your total startup costs.

This calculation provides a clear percentage that reflects the profitability of your investment.


By keeping an eye on your ROI, you can make informed decisions about your investments and focus on the opportunities that offer the best return on your hard-earned capital.

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