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Goals & Milestones: Set Targets and Get Notified When They’re Achieved

Learn how to create and track revenue and expense goals in RunSmart. Set monthly targets, assign responsibility, and receive email notifications when goals are achieved or missed.

Updated over 3 weeks ago

What Are Goals & Milestones?

Goals & Milestones allow you to set specific financial targets for future months — and automatically track whether they are achieved.


Instead of only monitoring performance, this feature helps you define what you’re working toward and clearly see whether you reached it.


You can currently set goals for:

  • Sales (Revenue)

  • Individual P&L expense line items

When a goal reaches its target month, RunSmart automatically evaluates whether it was achieved and records the outcome.


Goals help you stay focused, accountable, and aligned with your financial plan.


Who Can Use Goals & Milestones?

Goals & Milestones are available on Premium and Pro plans only.

To create goals:

  • You must have an active budget set and in place

  • You must be an Account Owner, Admin, or Team Member on the project

Reviewers can view goals but cannot create or edit them.


Where to Find Goals & Milestones

Go to:

Progress Tracker → Goals & Milestones


You’ll see a table listing all goals configured for the project.


Below the table, you’ll see:

  • The Sales Forecast chart

  • The Detailed P&L Trends chart


How to Create a Goal

Click Add Goal and complete the fields below.

All fields are required except for Goal Description.


1. Goal Name

Give your goal a clear name so you know exactly what it represents.

Limit: 25 characters


Examples:

  • "Revenue target"

  • "Marketing cutback"

  • "Sales milestone"


2. Goal Description (Optional)

Add context or notes about the goal.

Limit: 75 characters


Example:

  • "Personal goal for me this year."


3. Category

Choose what the goal applies to.


Options:

  • Sales

  • Expenses

If you select Sales, the goal applies to total revenue.


If you select Expenses, a second dropdown will appear allowing you to select a specific expense line item from your Profit & Loss statement.

  • Example:

    • Expenses (Marketing)
      Expenses (Insurance)


4. Direction

Choose how the goal should move.


Options:

  • Increase

  • Decrease

  • Flat

Examples:

  • Increase Sales to $500,000

  • Decrease Marketing to $10,000

  • Keep Insurance Flat


5. Amount

Enter the dollar amount for the goal.


Examples:

  • 500,000 (for $500,000 in revenue)
    10,000 (for $10,000 in expenses)


6. Target Date

Select the month and year the goal applies to.


The dropdown is limited to the timeframe of your current plan.


Example:

  • Nov 2025
    Oct 2025


7. Assign

Users listed under Assign:

  • Are responsible for the goal

  • Can manage or update it

You can assign multiple people.


Eligible users must be:

  • A project team member

  • An Admin

  • An Account Owner


8. Notify

Users listed under Notify:

  • Receive an email when the goal is achieved or missed

  • Are not responsible for managing the goal

This is useful when you want someone informed, but not accountable for managing the goal.


You can add multiple users here.


Eligible users must be:

  • A project team member

  • An Admin

  • An Account Owner

Only users associated with the project or account will appear in the selection list.


What Happens When a Goal Is Evaluated?

When the target month is reached:

  • RunSmart automatically evaluates whether the goal was achieved

  • The Goal Achieved Date column updates

  • Assigned and notified users receive an email notification

Goals are evaluated based on:

  • The amount entered

  • The direction selected

  • The target date

  • Actual performance data

If the goal is still pending, the status will show "TBD".


How Goals Appear in Charts

Goals are visually displayed in the charts below the table.


Sales Goals

If the category is Sales:

  • An annotation appears in the Sales Forecast chart

  • The annotation is colored green

  • It displays the goal name and amount

Example:

  • Sales Goal – $500,000


Expense Goals

If the category is an Expense line item:

  • An annotation appears in the Detailed P&L Trends chart

  • The annotation matches the color of that expense line item

This allows you to visually compare your goal against projected and actual performance.


Goal Achieved Date Column

This column will display:

  • Yes – and the date (if achieved)

  • No – and the date (if not achieved)

  • TBD – (if still pending)

The system determines achievement automatically.


Date Created Column

Displays:

  • When the goal was originally created

  • When it was last edited (if applicable)

Example:

  • Date Created: 04/05/2026, 03:15 PM

  • Last Edited: 04/17/2026, 10:15 AM


Email Notification Example

Hi {{User Name}},

Your Revenue target for Acme Inc was achieved on May 2025.

Here are the goal details:

Goal Name: Revenue targetTarget Date: Nov 2025
Goal Achieved Date: May 2025
Goal Description: Personal goal for me this year.
Direction: Increase
Amount: $20,000
Date Created:04/05/2024, 03:15 PM
Last Edited:04/17/2024, 10:15 AM
Created By: {{User Name}}

RunSmart will continue monitoring all goals & milestones linked to you and will notify you if others are achieved.

[View in RunSmart button]

You are receiving this email because you set up or are linked to a goal/milestone in Projection Genie RunSmart. To update or delete a goal, log in and navigate to Progress Tracker → Goals & Milestones.

Important Notes

  • Goals require an active budget.

  • Goals are project-specific.

  • Reviewers cannot create or edit goals.

  • Goal Name is limited to 25 characters.

  • Goal Description is limited to 75 characters.

  • Target Date must fall within the plan timeframe.

  • Sales goals appear in the Sales Forecast chart.

  • Expense goals appear in the Detailed P&L Trends chart.

  • Goal achievement status is determined automatically.


Why Use Goals & Milestones?

Alerts tell you when something crosses a threshold.


Goals & Milestones define what you’re intentionally trying to achieve.


They allow you to:

  • Set clear revenue targets

  • Control expense levels

  • Track progress against strategic objectives

  • Create accountability across your team

  • Visually align targets with your forecast

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